As part of Tundra's ongoing partnership with JD Sports, our team developed seasonal creative concepts and motion content for social media and in-store digital screens.

Each season began with a product list from JD Sports rather than a defined creative direction, giving us the opportunity to shape the campaign concepts from the ground up. As Design & Motion Lead, I led creative development for key product launches, reviewed work across the account before client presentation, and took the lead on the most creatively demanding motion pieces.

Once approved, each concept was adapted across JD Sports' social channels and in-store digital network, creating a cohesive campaign system that scaled across a wide range of formats while maintaining a consistent visual language and unmistakable JD Sports energy.

To celebrate women's football in Australia, Nike launched Dream Arena, an immersive concept store on George St in Sydney/Gadigal.

To support Nike's vision for a more curated retail experience, they partnered with Tundra to create the Locker Room — a web-based platform that gave customers access to Nike's full catalogue from an iPad or their own device, while keeping the showroom floor intentionally minimal. I helped shape the digital experience strategy before designing both the customer-facing Locker Room app and its supporting admin interface.

The experience enabled customers to browse the full catalogue in-store and request products directly to their fitting room, while allowing staff to manage inventory and in-store fulfilment through a bespoke admin interface.

Beyond the product experience, I led the motion design for the store's reactive digital content, editing the principal pieces myself before directing the wider team through the rollout of the remaining assets. This included a custom football-shaped digital centrepiece that became a focal point of the space.

Against the backdrop of a landmark year for women’s football, Nike launched a multi-phase campaign across Australia and New Zealand.

Tundra partnered with Nike to deliver the campaign across a range of digital touchpoints, including in-store screens, social media, retail OOH and stadium displays. As Tundra's Design & Motion Lead, I helped shape the local motion approach, interpreting Nike's global creative direction to create distinct hero motion assets for both the Australian and New Zealand markets.

For the campaign's second phase, I edited behind-the-scenes footage from the local shoots to create original content for each country, extending the campaign with locally relevant storytelling across the same media buy.

Alongside the motion campaign, our team also delivered the rollout of static OOH creative across more than 50 key locations throughout the region.

When Country Road Group set out to simplify the way four of their retail brands designed and managed digital experiences, they adopted a modular design system that balanced shared foundations with brand-specific customisation. Our team was brought in to develop the core component library.

Working closely with CRG's UX team, I translated development requirements into flexible, scalable Figma components that supported a wide range of use cases while respecting each brand's visual identity and technical constraints. Building on the team's transition towards a tokenised design system, I used component properties and variable modes to create reusable foundations that could be easily reskinned across all four brands.

The resulting component library streamlined the design process, reduced duplication and made it easier for teams to work consistently across multiple brands.

Following Australia Post's brand refresh, the business set out to improve the consistency and flexibility of its digital marketing communications.

As the senior designer on the project, I redesigned all eDMs across the customer journey and various business units. By identifying key user journeys and adopting a systematic approach, I developed a series of templates and components. This approach provided their marketing team with the flexibility to create a wide range of communications while ensuring consistency and adaptability.

To help prospective students understand the difference between Pharmacy and Pharmaceutical Sciences, Monash University commissioned our team to create an animated explainer and interactive quiz.

Working across both creative direction and production, I developed the storyboards, oversaw the creation of the character illustrations, coordinated voice recordings with current students, and animated the final sequence. The result transformed complex course information into an engaging and accessible experience for future applicants.

Grill'd wanted to reimagine its nutrition page as a more engaging extension of the brand, making ingredient sourcing and menu flexibility easier for customers to explore.

Working alongside Grill'd's creative team, I designed a mobile-first experience that combined bold typography, illustration and playful annotations to encourage exploration while reinforcing the brand's personality.

The result transformed nutritional information into a more intuitive and visually engaging experience.